The Ultimate Guide To Writing A Good Case Study

For example, you could use this in describing the situation your customers were in. Some people wonder about the pros and cons of using the first person and the third person.

Be clear about what the process involves on their part—whether it’s a list of questions in an email, a phone call, or if it involves a camera and crew. But the ones really worth reading tell a compelling story with a beginning, middle, and end. Often, they present a problem that creates tension and demands a solution. And remember, in this story, the customer is the hero—not you. Don’t be disheartened if a case study blog post doesn’t perform as strongly as your best content. WordStream publishes case studies regularly, but they never receive as much traffic as our most popular blog posts, and that’s okay.

Business Case Study Examples

The final stage of the process is the marketing case study. The final study will include all of the information, as well as detail the process. It will also describe the results, conclusions, and any recommendations. It must have all the information needed so that the reader can understand the case study. The more information the researcher can get, the better the understanding of the subject, and the overall case study topic.

It should go without saying that a thorough spell check should be done. Remember, many case studies will require words or terms that are not in standard online dictionaries, so it is imperative the correct spelling is used. If possible, the first draft of the case study should be reviewed and edited by someone other than yourself. When writing up the report, it is important to set the scene.

How To Conduct An Engaging Case Study Interview

No case is going to reveal all that needs to be understood about a research problem. Therefore, just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis. Systematically explain the meaning of your case study findings and why you believe they are important. Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Describe the relationship each work has to the others under consideration that informs the reader why this case is applicable. Your literature review should include a description of any works that support using the case to investigate the research problem and the underlying research questions.

Write the headline, executive summary, future plans, and call-to-action last. It’s tough to lead an interview, listen to your contact’s responses, keep the conversation flowing, write notes, and capture all that the person is saying. Providing questions to clients before the interview helps them prepare, gather input from other buy best compare and contrast essay colleagues if needed, and feel more comfortable because they know what to expect. In this instance, finding a client who felt the same way, but overcame their reluctance and contracted with you anyway, would be a good story to capture and share. Clients who are experts with your product/service make solid case study candidates.

How To Market Case Study Writing To Businesses

This research method is used to study a certain person, group, or situation. In this guide from our online essay writing service, you will learn how to write a case study professionally, writing a good case study from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

Speak to how they solved the problem descriptively, but also with cold, hard numbers. Not everything can be measured in numbers , but whenever you can, back up your story with the stats. At the very least, this will make it easy for a CFO—or a prospect who wants to buy—to justify buying your product.

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Make sure that you have all the materials you will need before you start the writing process. Most case studies have a mixture of primary and secondary sources to help capture the spirit of the protagonist.

You could say a case study is a portrait of a profitable relationship between your company and a customer. No single element in a case study is more compelling than the ability to tie quantitative benefits to the solution. The key is to present imaginative ideas to the customer for ways to quantify the benefits, and remain flexible during this discussion. If benefits cannot be quantified, attempt to develop a range of qualitative benefits; the latter can be quite compelling to readers as well. Use action verbs and emphasize benefits in the case study title and subtitle.

Why Create Marketing Case Studies?

Case studies are little more than tools to be used by either self-motivated prospects researching your company, or by sales professionals as tools to help convince prospects to convert – nothing more. They’re designed for audiences that are already strongly considering becoming your customers, which is a smaller but more qualified group of people than your general audience. A case study analysis requires you to investigate a business problem, writing a good case study examine the alternative solutions, and propose the most effective solution using supporting evidence. Let’s look at the structure of an outline based on the issue of the alcoholic addiction of 30 people. Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product. As you do, you’ll be building a valuable repository of meaningful, powerful content.

Start on a general level, then apply it to the challenge the customer was experiencing. Talk about which teams or individuals used your product and how they used it. Be sure to make the connection between the customer’s problem and your solution crystal clear. Few things can tell a story the way that video can, and case studies are no exception. They give you an unmatched level of creative freedom and storytelling using music, lighting, pacing, and voice that can evoke emotions and persuade someone using more than just numbers and facts. And at just a couple of minutes long, they can do a lot of heavy lifting in not a lot of time. Use these questions to segue into deeper, more targeted questions that underscore the real-world benefits of your product.

You should have two main points of contact for interviews. For example, a case study that will be a blog post might be different than a case study that will be a lead magnet. A case study can be used as a lead magnet or a blog post. They can even be repurposed and turned into sharable infographics or brochures.